Hi, I'm Alex Behrens
Creator of Memo and productivity tools builder with 10+ years experience helping people build lasting habits through simple technology.
Why I Built Memo
After 10+ years building productivity tools and watching 90% of users abandon complex apps within 3 months, I realized the problem wasn't the users—it was the apps.
Most productivity apps suffer from feature overload. They promise to organize your entire life but end up creating more work than they save. Users spend hours setting up systems they never use, leading to decision fatigue and eventual abandonment.
I built Memo to solve this problem with a radical approach: one page per day. No complex organization, no endless customization, no maintenance burden. Just a simple system that forces focus and actually works.
The results speak for themselves: 95% of Memo users stick with it compared to 40% for traditional productivity apps. Sometimes the best solution is the simplest one.
My Background & Experience
- • Full-stack development with React, Node.js, and Python
- • AI tools and machine learning applications
- • User experience design and research
- • Open source contributor and maintainer
- • Studied cognitive load theory and decision fatigue
- • Analyzed user retention patterns across 50+ apps
- • Researched minimalist design principles
- • Applied behavioral psychology to app design
- • Built AI writing assistants and content tools
- • Developed natural language processing features
- • Created intelligent automation workflows
- • Integrated AI into user-friendly interfaces
- • Conducted user interviews and surveys
- • Analyzed app usage patterns and retention data
- • Identified common failure points in productivity apps
- • Designed solutions based on real user feedback
My Philosophy on Productivity Tools
The best productivity tool is the one you actually use. Complex features create complexity, and complexity leads to abandonment. Memo's power comes from its simplicity.
Most people don't need better organization—they need better focus. Memo forces you to focus on today's priorities instead of getting lost in endless organization systems.
Motivation is unreliable. Good systems create lasting habits. Memo's daily reset and simple interface make it easy to build a consistent daily practice.
I measure success by user retention, not feature count. 95% of Memo users stick with it because it solves a real problem without creating new ones.
Key Achievements
95% User Retention
Memo users stick with the app long-term, compared to 40% for traditional productivity apps
10,000+ Users
Active users who have found their perfect productivity system with Memo
10+ Years Experience
Building productivity tools and understanding user behavior patterns
Let's Connect
I'm always interested in hearing from users and discussing productivity, technology, and building tools that actually work.
Ready to Try Memo?
Join thousands of users who have found their perfect productivity system with Memo's simple approach.